Ell.a

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The two primary drinks we see Sonny drinking throughout the series is Jack Daniels and Lowenbrau beer. He did drink others things as well, but those two are what you see him drinking most of all.

We often see Sonny order a "Black Jack".  Well this begs the question, "what is a Black Jack"? Well if you look it up on line you will most likely get a recipe for a "coffee drink", but that is not what Sonny drank.

It is speculated that the term "Black Jack" was made up for the series so that Miami Vice was not advertising a specific liquor when Sonny ordered it, specifically "Jack Daniels".

 

 

Black Jack

 

"Deliver Us from Evil"

Take a close look at the label on the back of the bottle. It says "Old Time Kentucky Whiskey" not "Tennessee Whiskey", but look closely at the graphics on the label. And look at the etching on the glass at the top of the bottle on the right side. Looks to me a lot like Jack Daniel's. Also look at the signature at the bottom of the label too. Notice the lack of a bar code and the lack of the government warning on the bottle.

 

@ 0:33:44
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Now take a look at the pic I took of a bottle of JD from my home. The label says "Old Time Tennessee Whiskey". The graphics are the same on this bottle, so I think JD changed their label slightly after 20+ years. The signature at the bottom of the label looks the same, only the addition of their web site is now present which was not available in the 80's as there was no internet then. The picture of the guy is different too, but that too could have been changed after 20+ years and with the internet address.

The graphics in these "seal the deal".

 

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Here is a combined pic of both bottles together.

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Take a look at the side of the bottle, look at the neck of the bottle, the black label and white lettering and the curve of the lettering.

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Now take a look at the pic from my bottle at home. Same neck of the bottle, the black label and white lettering and the curve of the lettering.

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In the beginning of the ep. "Buddies", Sonny meets Robbie in the bar and orders a "Black Jack". 

 

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And on the boat with Rico.

 

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Here is a pic of the same side of a Jack Daniels bottle from my home.

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Lowenbrau Beer

 

And for the Lowenbrau beer.  It has been speculated that Lowenbrau Beer was a sponsor in some capacity of Miami Vice. It is evidenced mostly in the ep. "Florence Italy" and can be seen through out the series by the beer bottles.

The color of the lettering has changed from then to today, but take a close look at the logo and the graphics on the bottles.  The lion gives it away.

 

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This is from the ep. "When Irish Eyes are Crying".

 

Starting at time index @ 0:21:10

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From "Death and the Lady"

 

@ 0:28:33
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@ 0:30:18
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"Phill the Shill"

 

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@ 0:33:28
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Other Drinks

Other drinks we see Sonny drinking.

"Like a Hurricane". Unidentified drink.

 

@ 0:19:02
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Generically labeled beer which closely resembles "Budweiser".

 

@ 0:43:12
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"Cool Runnin" Generic Beer.

 

@ 0:09:00
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"Payback" Unidentified drink, probably a beer.

 

@ 0:11:16
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"Cool Runnin" Unidentified drink, probably Black Jack.

 

@ 0:20:33
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"Phill the Shill" Unidentified drink, probably Black Jack.

 

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"Yankee Dollar" Unidentified drink, probably a Black Jack

 

@ 0:18:42
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"Shadow in the Dark" Unidentified drink, probably a Black Jack

 

@ 0:21:05
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"Yankee Dollar" Unidentified drink, probably a beer?

 

@ 0:35:46
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"Golden Triangle 1" Sonny orders a Café Cubano.

 

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"Golden Triangle 2" Sonny is seen with what looks like a Taiwan beer in front of him.

 

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"Shadow in the Dark" Coffee with Rico.

 

@ 0:11:37
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"The Good Collar" Coffee at OCB

 

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"The Good Collar" Unidentified drink.

 

@ 0:29:14
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"The Great McCarthy" Sonny drinks red wine.

 

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"The Great McCarthy". Sonny drinks Champagne at the party.

 

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"Heart of Darkness". Unidentified drink.

 

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"Heart of Darkness". Unidentified drink, probably a brandy.

@ 0:21:49
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"Heart of Darkness". Unidentified drink, probably a Black Jack

@ 0:47:49
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Thanks to timm525 for this delicious overview!

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