Another Daytona question.

[blondman69]

Why didn't NBC just go out and buy a real Daytona in 1984? Values were on the floor for old Ferraris and they were viewed as unreliable old and fragile relics back then. Think BMW 850 now.Miami Vice lifted Daytona values to the heights we still see today. Also why didn't NBC embrace product placement back in the mid eighties? How much would Porsche USA of paid to of had Crockett in a 928? D.J drove a Porsche in real life so putting him in a German sportscar wouldn't of been inconceivable.

[Sonny-Burnett]

Why didn't NBC just go out and buy a real Daytona in 1984? Values were on the floor for old Ferraris and they were viewed as unreliable old and fragile relics back then. Think BMW 850 now.Miami Vice lifted Daytona values to the heights we still see today. Also why didn't NBC embrace product placement back in the mid eighties? How much would Porsche USA of paid to of had Crockett in a 928? D.J drove a Porsche in real life so putting him in a German sportscar wouldn't of been inconceivable.

I think the Daytonas were still selling for a quarter mil even back then, and now they go for $1mil to $1.5mil a copy. Was a lot less investment to make in the replicars by Universal, and we now know the cars were driven hard and put away wet.

[jurassic narc]

Why didn't NBC just go out and buy a real Daytona in 1984? Values were on the floor for old Ferraris and they were viewed as unreliable old and fragile relics back then. Think BMW 850 now.Miami Vice lifted Daytona values to the heights we still see today. Also why didn't NBC embrace product placement back in the mid eighties? How much would Porsche USA of paid to of had Crockett in a 928? D.J drove a Porsche in real life so putting him in a German sportscar wouldn't of been inconceivable.

At the time, the replicas were the only ones in the world, and were probably seen to be a cheap way out. Product placement was several years away, although I think Ferrari stepped up to put the Testarosa out there. High end cars, and watches, etc. frequently feel like they don't need to do that sort of thing. An example would be the fact that Rolex would not supply a watch to the producers of the JAMES BOND series. The watch Sean Connery wore belonged to Cubby Broccoli. And NBC was buying the show from Universal. Universal was notoriously cheap in those days (and maybe still today). The show was actually in the red for most of it's run, but has turned a profit due to reruns in the US and abroad. That's why the show ran for more than 100 episodes, that was the break for most series TV. Once you got over 100 episodes the show could make money in reruns.When you consider what the show was costing to be done on location (and without Miami as the backdrop it would not have been the same show) the consesion of the replicars was small in the scheme of things.JN

[Sonny-Burnett]

At the time' date=' the replicas were the only ones in the world, and were probably seen to be a cheap way out. Product placement was several years away, although I think Ferrari stepped up to put the Testarosa out there. High end cars, and watches, etc. frequently feel like they don't need to do that sort of thing. An example would be the fact that Rolex would not supply a watch to the producers of the JAMES BOND series. The watch Sean Connery wore belonged to Cubby Broccoli. And NBC was buying the show from Universal. Universal was notoriously cheap in those days (and maybe still today). The show was actually in the red for most of it's run, but has turned a profit due to reruns in the US and abroad. That's why the show ran for more than 100 episodes, that was the break for most series TV. Once you got over 100 episodes the show could make money in reruns.When you consider what the show was costing to be done on location (and without Miami as the backdrop it would not have been the same show) the consesion of the replicars was small in the scheme of things.JN[/quote'] Great info and background there, JN.